June 14, 2017, South Lake Tahoe, CA — Inka Solutions announces its email marketing services offering for newspaper clients, which is now integrated into Salesforce Marketing Cloud.
Campaign lists generated by Inka Solutions can now be deployed automatically via Marketing Cloud, ensuring better inbox deliverability and system reliability backed by Salesforce’s strong technical and customer support.
Inka’s current full-cycle strategic email marketing program includes:
- List generation & management
- Creative template development
- Email automation & execution
- Performance tracking & analysis.
“We are very excited about integrating our Inka Cloud CRM environment with Salesforce Marketing Cloud, allowing us to give newspapers better insight into how email campaign opens and clicks translate into subscription new starts and retention efforts,” says Evan Mecak, President of Inka Solutions. “We looked extensively at several platforms. What we like best about Salesforce is that its email platform has additional benefits for newspapers beyond just email marketing. Salesforce Marketing Cloud also has capabilities to integrate website analytics to track site visits and behavior. Capturing this site data positions newspapers to deliver highly personalized content to their digital subscribers and we look forward to working with our newspaper customers to help them do that.”
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About Inka Solutions
Headquartered in majestic South Lake Tahoe, CA, Inka Solutions’ core competencies include newspaper industry knowledge, business intelligence, data science, consumer retention and direct marketing. Our strength is our ability to leverage intelligent data practices learned over 50 years of combined experience and integrate with dependable, flexible technology resulting in cost-effective tools that generate positive revenue for our customers. In our 12th year of business, we are proud to have helped over 100 newspapers build profitable acquisition and retention programs utilizing our Inka Cloud suite of solutions as the core foundation.