March 1, 2018, South Lake Tahoe, CA — Inka Solutions announces a strategic relationship with Claritas to incorporate PRIZM® Premier into its long-standing suite of data intelligence solutions. The new offering will be provided to mutual news media clients at no additional cost.
PRIZM Premier combines demographics, consumer behavior and geographic data to help marketers understand, find and engage with their customers and prospects. Integration with news media subscriber data within Inka Cloud CRM allows for more sophisticated acquisition and retention analytics. Coupled with Inka’s automated list fulfillment service, customers are empowered to take action on Claritas’ powerful segmentation system immediately.
“This is truly a great fit. We are very excited about integrating our Inka Cloud CRM environment with Claritas PRIZM Premier, allowing us to give news media companies better insight into how their direct marketing efforts translate into subscription new starts and retention efforts,” says Evan Mecak of Inka Solutions. “The Claritas and PRIZM brand has long been an industry standard for segmentation and we are proud to offer the product as part of our solution.”
About Inka Solutions
Headquartered in majestic South Lake Tahoe, CA, Inka Solutions has core competencies in newspaper industry knowledge, business intelligence, data science, consumer retention and direct marketing. Our strength is our ability to leverage intelligent data practices learned over 50 years of combined experience and integrate with dependable, flexible technology resulting in cost-effective tools that generate positive revenue for our customers. In our 12th year of business, we are proud to have helped over 200 newspapers build profitable acquisition and retention programs utilizing our Inka Cloud suite of solutions as the core foundation.
Founded in 1971, Claritas provides best-in-class consumer segmentation analysis for improved marketing efficiencies. Claritas’ proprietary segmentation algorithm and differentiated data sources provide unique insights to businesses regarding their marketplace and customers. Through Claritas’ core product, PRIZM® Premier Segmentation, clients can better understand where their consumers live, work, play and shop for more effective and efficient marketing across all channels.